When the new threatens the old…

The old tries to hit back at the new with its financial might.

Have you heard of lab grown meat. If you have not, this is for the most part a US only phenomena and beginning to make its way to retail store shelves. The people who are most likely to be hit by this are those who are in the beef business.

They are putting up a fight, which they will loose…

Further, the association asked the department’s Food Safety and Inspection Service (FSIS) to narrow the definition of “meat” to the flesh of animals that have been harvested in the traditional way. Earlier this month, another large and powerful industry group, the National Cattlemen’s Beef Association, listed “fake meat” as one of its five main priorities for 2018 and vowed to “protect our industry and consumers from fake meat and misleading labels.”

The cattlemen will loose. The artificially produced meat will become cheaper and cheaper and gain a larger share of the market soon.

But they will fight. That is the story of life. To never give up!

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