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What would our grand children consider classics?

It is safe to say that; content is in a state of 911. I find very few sources where I can get content, where a great deal of though and analysis has been put in. Interestingly, I find many more sources where I can get cat videos and snarky two...

February 29, 2016 Vivek Srinivasan Advertising, Apple, Business Model, Classics, Content, Google, Quality, Social Media, Trend 0 Comments

Trolling – Who Benefits?

There is a lot of discussion currently about the BigBillionDay campaign which Flipkart had run. Flipkart decided to make a splash about certain sale/discount/offers being available on their website on the day in order to generate shopper interest...

October 7, 2014 Vivek Srinivasan Advertising, Amazon, Apple, Big Billion Day, E-Commerce, Flipkart, Samsung, Snapdeal, Trolling 0 Comments

Advertising and Cultural Context

Apple released an ad called Misunderstood, to make their final push for this holiday season. I was just reading up Apple blogs as I normally do and found references to the fact that the ad was really touching. I was left confused because I did...

December 17, 2013 Vivek Srinivasan Advertising, Apple, Google 0 Comments
About Me

Mentor, Speaker, Thinker
Vivek Srinivasan is the co-founder of Startups Club. His interests lie at the intersection of Business, Economics, Politics and Science. He is an avid reader and a continuous learner.
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