Tag: Advertising
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Trolling – Who Benefits?
There is a lot of discussion currently about the BigBillionDay campaign which Flipkart had run. Flipkart decided to make a splash about certain sale/discount/offers being available on their website on the day in order to generate shopper interest and therefore sales. Given the numbers that the company has ben publishing, we can only conclude that…
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Advertising and Cultural Context
Apple released an ad called Misunderstood, to make their final push for this holiday season. I was just reading up Apple blogs as I normally do and found references to the fact that the ad was really touching. I was left confused because I did not find the advertisement touching. For those who know me,…