Tag: Customers
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Change
Status Quo is a very powerful thing. Have you ever heard anyone tell you that they are enjoying the hunt for a new job? They might realise that a change is necessary and important; nevertheless they would not enjoy the process. There is a certain inertia in the way things are. Change implies overcoming that…
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Taking the Small Steps
Large marketĀ sizeĀ is important; but a startup invariably starts niche and then grows. When I try to explain this to entrepreneurs, I find that most people walking down the path of entrepreneurship find it very hard to understand the need to start niche. Everyone can use this product is the usual answer I get. Most entrepreneurs…