Tag: Steps
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Two Steps Forward One Step Back
When people write history, they like to smoothen the curve and make it seem like a constant journey from one milestone to the next. But history is, if anything, really messy. It is a process of attempting to move forward while repeatedly falling back only to find your way again. Between 1800 and 1900, many…
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Taking the Small Steps
Large marketĀ sizeĀ is important; but a startup invariably starts niche and then grows. When I try to explain this to entrepreneurs, I find that most people walking down the path of entrepreneurship find it very hard to understand the need to start niche. Everyone can use this product is the usual answer I get. Most entrepreneurs…