Tag: Stories

  • What makes a great story?

    I had written a blog on the kinds of stories that every startup needs to have. So what makes for a great story? I am going to share some thoughts on what makes for great stories. The objective of a great story is to be viral and drive greater discovery. Whether that is amongst the…

  • Stories every startup needs

    In every organisation, there is folklore or stories that shape the culture of the company. These stories are very powerful because they remain with the organisation for a long time. Stories are remembered and they are self-propagating. Further, they have great power in shaping how future employees think about the organisation and the steps that…