Month: March 2015

  • Belief is the most valuable currency for a startup

    If the owner of a pharmaceutical company that produces Vitamin tablets; says that he believes that Vitamin tablets are a very important source of nutrients for the body and he eats the tablets everyday. Do you think, he really believes it? He may or he may not, you can’t tell. His beliefs are within him. But do YOU…

  • Taking the Small Steps

    Large market size is important; but a startup invariably starts niche and then grows. When I try to explain this to entrepreneurs, I find that most people walking down the path of entrepreneurship find it very hard to understand the need to start niche. Everyone can use this product is the usual answer I get. Most entrepreneurs…