Tag: Marketing

  • Marketing Vs. Sales

    Marketing Vs. Sales

    Marketing is a long term investment. You determine the way you want people to perceive you, craft communications to that effect and find the best way to reach the customers. You try to ensure that people can understand your philosophy and gravitate towards you. Marketing creates long term value for the company and if done…

  • Why Apple is in a different league to Samsung

    Apple launched the new iPhone 6 in larger screen sizes. The moment the launch event ended, the entire web was abuzz with jokes about how Apple had done exactly what Samsung had done years ago. There were comparative picture, which were circulating all over the web. Samsung just could not withhold their exuberance! They even…